Evolution Environmental Webpage
Evolution Environmental is a service based business I worked with to boost their online presence and increase client acquisition rate.
01
Problem Statement
Their website, being their sole online representation, damaged their reputation because of its unappealing aesthetics, leading customers to distrust the services offered.
Project Goal: Increase customer trust and conversion.
02
Solution
A user-friendly and aesthetically pleasing webpage, thats primary function is to let customers contact the business directly.
03
Research + Implementation
I conducted an extensive analysis using a multi-method approach on the current website to understand the current causes of friction with users. The research included began with a heuristic evaluation and included; competitor analysis, informal interviews and an observational study.
The initial site had numerous problems and overall was dated and non-functional. There is a Miro board attached below where you can view the full audit and evaluation.
Research takeaways:
No mobile optimisation - The device used by most of the potential customer base isn't optimised
Section Positioning and visibility - Despite being informative some of the most important sections for the end user lack visibility
Poor aesthetics is the primary cause in lack of user trust
CTA is unobvious - No focus on the CTA causes friction in the service journey
What was our solution for evolution environmental?
The biggest problem was the perceived trust of the current website. For the site to be optimal, actionable steps must be taken in the new site design.
These boiled down into 3 aims:
1) Enhance Confidence
Bespoke imagery to represent brand authentically
Clearly display links to contact information
Provide comprehensive FAQs and detailed information about services
Increase level of design aesthetics
2) Leverage social proof
Allow and encourage users to submit verified (by google) service reviews
Leverage companies Evolution Environmental has worked with and media outlets where the business has appeared
Encouraged Evolution Environmental to respond to negative reviews in a constructive manner to show that you value customer feedback and are committed to improving
3) Transparency
We aimed to ensure clarity from the outset by making the entire service process easily understandable
04
Impact
Following implementation, user testing of the new mobile design yielded positive results.
Users reported increased confidence and trust in Evolution Environmental's services.
Bespoke imagery and improved aesthetics resonated well, enhancing the online experience.
Transparent contact information and detailed FAQs clarified the service process, boosting engagement.
Leveraging social proof and showcasing partnerships further bolstered credibility.
Proactive responses to negative feedback demonstrated a commitment to improvement, strengthening customer relationships.
Overall, these efforts significantly enhanced Evolution Environmental's online reputation and increased trust.
Despite the limited dataset, Evolution Environmental has observed a sizable (400%+) increase in contact from their website, suggesting a positive outcome.
